Fashion DTC
Discovery & conversion
Stop leaking demand into a catalog nobody can shop
Anonymised sector example: paid traffic hit a catalog shoppers could not search and merchandising could not change. The outcome was findability and a conversion baseline — not a replatform.
The constraint
Demand was already paid for. Shoppers could not find the right product, merchandising changes sat behind a brittle tool chain, and nobody trusted the funnel numbers enough to decide what to fix first. Leadership treated it as a platform problem. The commercial constraint was discovery and conversion.
What we did
We baselined search, merchandising, and the journey before recommending a stack change. SuggestAPI handled discovery intelligence where it fit; Convertmax sat under revenue intelligence so tests had numbers leadership would use. None of that waited on a rebuild.
The outcome
Search and merchandising had owners and a baseline. Conversion tests could run against numbers leadership would use. A platform move stayed a later decision, not the engagement.