Case studies
Evidence from commerce work.
Discovery and conversion. Orders and operations. Orders and fulfilment. The stack is the job. The brand on the box is not.
Discovery & conversion
Fashion DTC
Stop leaking demand into a catalog nobody can shop
Search and merchandising had owners and a baseline. Conversion tests could run against numbers leadership would use. A platform move stayed a later decision, not the engagement.
Read the outcome Orders & operationsB2B distribution
Scale order ops without scaling headcount
Repeatable exceptions left the inbox. Routing and status had a sequence and measures agreed before build. Headcount was no longer the scaling plan.
Read the outcome Orders & fulfilmentMulti-brand retailer
One order truth across channels and warehouses
Channels shared one routing design. Oversells and double-handling had a model to attack. Returns and service used the same logic, and the next inventory or channel change could be measured.
Read the outcome